Changing Minds
About this work
Gardner defines leadership as the ability to change minds, using examples of various leaders (e.g., Margaret Thatcher, Mohandas Gandhi, James O. Freedman, President Bush, Tony Blair, and South Africa's Nelson Mandela.) as models for future action. He argues that we must use different intelligences to change minds in different settings and expands upon this idea by citing seven relevant factors-reason, research, resonance, representational redescriptions, resources and rewards, real-world events, and resistances.
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Edition identifiers ISBN-10 1578517095 · ISBN-13 9781578517091
Subjects
- Change (Psychology)
- Persuasion (Psychology)
- Influencia (Psicología)
- Influence (Psychology)
- Cambio (Psicología)
- Persuasión (Psicología)
- Persuasion (psychologie)
- Gedragsverandering
- Beeinflussung
- Leidinggeven
- Changement (psychologie)
- Influence (Psychologie)
Need a specific edition?2 editions available
Bibliographic details
English-language editions of Changing Minds
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HardcoverMarch 1, 2004 · Harvard Business School Press
- Extent
- 288 pages
- Language
- English
- ISBN-10
- 1578517095
- EAN-13
- 9781578517091
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External search linksPaperbackSeptember 30, 2006 · Harvard Business School Press
- Extent
- 244 pages
- Language
- English
- ISBN-10
- 1422103293
- EAN-13
- 9781422103296
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External search links